The most expensive shopping destinations in the world. Christmas shopping has become a reason to choose a travel destination. This phenomenon has not gone unnoticed by the big brands, which increasingly reinforce their corporate image with the flagships.

Eduardo Rivero, founding partner of ASCANA explains “The most obvious luxury cities are Paris with Rue Saint Honoré, which overlooks the Vendòme Square, where all the luxury brands are, both pret-a-porter and jewelry, such as Chanel, Hermès, Louis Vuitton, Loewe ...” indicates Eduardo Rivero “Next to her, I would highlight Milan with brands such as Prada, Miu, Miu, Versace, Brunello Cucinelli or London that with Brexit, prices have been unmarked in brands such as Audemars Piguet or Mulberry”, adds Rivero.